Designing interfaces since '18
I am Samuel, a Senior Product Designer based in Nottingham, UK, with over seven years of experience designing, launching, and scaling digital products from 0–1. I combine strategic product thinking, user-centred design, and strong business awareness to create clear, scalable experiences that solve real problems and make life easier for the people using them.
Beyond product design, I also have extensive experience across motion design, graphic design, brand design, and marketing creative. This broad skill set allows me to take greater ownership of a project, from shaping the product experience and visual identity to creating the launch assets, campaigns, and storytelling needed to bring it successfully to market.
Selected experience
Helped design streaming experiences often compared to “Netflix-like” platforms, including Apple CarPlay integrations for one of KSA's largest media platforms.
Worked as one of two founding designers at a fast-growing fintech startup recognised among the Norrsken Top 100.
Collaborated with AI startups backed by top global accelerators like Y Combinator, shaping products around the future of informal education.
Across all of this, I've always had a builder's mindset. I don't just design products, I build ecosystems. I've taught over 500 designers how to start, grow, and sustain careers in tech. I built and scaled an ed-tech startup from the ground up, and today I'm focused on building meaningful products and platforms for creators.
Teaching and building are inseparable for me. I've spoken at multiple events on design, careers, and technology, and I'm now exploring the future of informal education through the creator economy, powered by AI.
“As for tools? They don't define my work. Great outcomes don't come from tools, they come from the people behind them.”
I've operated across brand, marketing, communications, motion, animation, and product design, using countless tools along the way. Experience has taught me one thing clearly: the best work comes from curious, collaborative people, not the software they use.
In my past life, I was a keyboardist and I still make music in my spare time. I've recently developed a big interest in travelling, and I'd love to experience new cultures around the world.
See you in the future!
